![]() EPS (Encapsulated PostScript): an older vector image format that essentially is a PostScript program to describe how to produce layouts or drawings, saved as a single file.In addition to the standard SVG, some of the most common are as follows. ![]() Vector graphics can have various file formats (file extensions). Most designers, however, choose to go that way to have the advantage of scalability. In short, a logo doesn’t always have to be made as a vector file. Going in the opposite direction is more challenging, especially when subsequent vector editing is required. Instead, you can convert a vector to other formats as needed when you start your designs with this type of image. While there is nothing wrong with creating the same logo in various sizes, it is not the most practical solution. Raster images may not lose quality when you decrease their size, and blurriness immediately becomes apparent if scaled up. ![]() Logos must retain its sharpness and quality when used on multiple marketing fronts, so it makes more sense to start with a vector as the source file, then enlarge and shrink as needed. Chances are you put the logo in just about everything you can get your hand on, from social media to online stores, from brochures to billboards.Įach platform requires a specific resolution for example, you need a larger logo size for a poster than for a pamphlet. A custom logo for your company is a clever way to start building brand identity alongside other branding assets.
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