![]() Ask questionsĭon’t be afraid to ask questions of your followers! Asking for input on a certain topic or inviting users to share their thoughts can help spark interesting conversations and get more people engaged with your content. Not to mention, it’s a great way to turn your employees into brand advocates. Posting employee spotlights, workplace stories, or behind-the-scenes looks can be a great way to humanize your brand and give readers an authentic look into your world. One of the best things about LinkedIn is that it gives you a chance to show off what makes your business or industry unique–namely, the people and culture that make up your team. Plus, stepping out of your industry means you’re not just talking shop all the time, which can be refreshing for both yourself and your followers. Sharing posts about inspiring entrepreneurs or uplifting stories can help lighten up your content and give readers something different. While LinkedIn is a great place to engage with colleagues, it’s also important to step outside of the professional realm from time to time. This helps ensure that your content on LinkedIn is informative rather than just fluff. Sharing relevant industry stats, surveys, case studies, research, and data can help bring your posts to life.īe sure to keep all stats, facts, and figures relevant to your brand. Nothing speaks louder than the facts–especially when it comes to engaging professionals on LinkedIn. If you’re feeling particularly inspired and end up with some long-form content, consider the LinkedIn article format for your post. There’s nothing worse than a story that only serves to highlight your own accomplishments. Make sure whatever you write is authentic and not forced. For example, you might talk about why a certain cause matters to you or how your family or background has shaped who you are. ![]() That said, sharing stories that help humanize your brand can be powerful.Ĭonsider what you want to reveal about yourself and how it connects to the bigger picture. Obviously, no one wants to be the person saying the birth of their first child reminds them of when they started their first business. Okay, we all know the annoying LinkedIn users who seem to connect every life milestone to their business. ![]() If you spot something that is timely and unique, jump on the opportunity! Share your take on a recent social media trend, explain what experts are saying in your field, or offer tips from a recent blog post that relate to something timely in the news. It’s important to keep up with industry trends and news related to your field or brand. Not to mention, they give your users something to do beyond just reading and scrolling. You can…ĭynamic, rich, content-focused posts stand out on the feed. LinkedIn offers a variety of types of content that can help you do this. If want to make sure your content stands out, you need to encourage reader interaction. Like any feed-based platform, LinkedIn users are constantly wading through content, scrolling through vast troves of “I got a promotion” and “Here’s why I’m awesome” plain text posts. Here are some great ideas for content that will keep your readers engaged. You don’t want to be “that person” who keeps posting sales pitches or self-promotional content on their feed–so what should you post? LinkedIn is a place where content matters. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |